Bernard Goldberg's Commentary

Bernard Goldberg's Commentary

Bernie's Time Machine

Bernie's Time Machine: Radio Wars

At the height of the shock radio era.

Bernard Goldberg's avatar
Bernard Goldberg
Sep 18, 2025
∙ Paid

“At what point is it too outrageous for outrageous radio?”

Radio may be a dying medium these days, but back in 1991, when I did this piece for CBS News’s 48 Hours, radio ruled the roost — especially shock radio. Much like today’s podcast era (and the popularity of cable news before that), saying outrageous things was how huge audiences were built.

For the piece, I spent time in Nashville, Tennessee on the popular Coyote McCloud Show. McCloud and his crew were extremely popular and controversial at the time. I also spoke to a sharp critic.

Keep reading with a 7-day free trial

Subscribe to Bernard Goldberg's Commentary to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Bernard Goldberg · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture