In September of 2010, CNN announced that British television personality, Piers Morgan would be taking over the retiring Larry King's television spot. King was winding down his long and prestigious broadcast career on a bit of a low note at CNN. His ratings had declined significantly in a time-slot that pitted him up against fiery, ideologically-driven programs on the other cable news networks. The evolution of the genre had left King behind. His mundane and incurious interview style still attracted A-list guests but it no longer attracted viewership.