MSNBC Twitterer Fired for Race Baiting; Chris Matthews Still Employed‏

matthewsOn Wednesday night, conservatives honed in on offensive tweet that appeared on MSNBC’s official Twitter feed. The full tweet read, “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family.”

The comment was in reference a new television commercial for Cheerios entitled “Gracie” that features a biracial family enjoying a breakfast conversation at their kitchen table. The implication by the MSNBC employee behind the tweet, of course, was that the rightwing in this country is racist, and therefore they would surely be disgusted by the visual scene of a family with one white parent and one black parent.

As is often the case with controversial statements on Twitter, this one received an enormous amount of attention in a very short period of time. Much of that attention understandably came in the form anger, which conservative blogger Michelle Malkin tapped down by instead encouraging fellow conservatives to reply to the tweet with pictures of their own biracial families. Many did. Additionally, Republican National Committee chairman Reince Priebus jumped into the act, calling for a GOP boycott of the network.

The tweet was soon deleted and replaced with the following statement: “Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.”

Less then 24 hours later, MSNBC president Phil Griffin issued a public statement calling the tweet, “outrageous and unacceptable.” He apologized for the incident, reiterated that the tweet had been deleted, and announced that the person responsible for it had been “dismissed,” aka fired.

I suppose Griffin should be commended for taking swift action on this matter, but I must say that I’m terribly confused by his rationale for doing so. If making an “outrageous and unacceptable” statement that presumes racism in conservatives is grounds for firing someone, how can he possibly keep people like Chris Matthews on the payroll who routinely do that very same thing in front of the MSNBC cameras?

During MSNBC’s coverage of the 2012 presidential election alone, Matthews made numerous statements of presumptive racism that Wednesday’s tweet pale in comparison to. He categorized terms including “food stamps”, “welfare”, “European economics”, “Chicago”, and the phrase “nature and God” as “racial codewords” that Republicans were using to give a wink and nod to their racist base. He also went as far as saying that Republicans wanted to take the country back to the days of slavery, which seems to me to be quite a bit more offensive than saying that they hated the notion of a biracial family.

Matthews certainly hasn’t let up since then, outright declaring just last month that Republicans are “racists” for not wanting to raise the minimum wage.From a Dead Sleep by John A. Daly

Matthews obviously isn’t alone at MSNBC. Numerous hosts at the network including Lawrence O’Donnell, Melissa Harris-Perry, Al Sharpton, and until recently, Martin Bashir have turned such talk into an art-form. They’ve helped make race-baiting a large part of MSNBC’s culture. It’s indisputably one of the network’s hallmarks.

All the MSNBC twitterer is guilty of, in my opinion, was trying to “fit in” to the MSNBC culture. Blaming him or her for doing so is like blaming someone for sitting on a park bench. It’s not a misdeed. It’s what is expected and encouraged.

 

Author Bio:

John Daly couldn't have cared less about world events and politics until the horrific 9/11 terrorist attacks changed his perspective. Since then, he's been deeply engaged in the news of the day with a particular interest in how that news is presented. Realizing the importance of the media in a free, democratic society, John has long felt compelled to identify media injustices when he sees them. With a B.S. in Business Administration, and a 16 year background in software and web development, John has found that his real passion is for writing. His first novel, entitled "From a Dead Sleep", is now on sale! He lives in Northern Colorado with his wife and two children. Like John on Facebook. Follow John on Twitter.
Author website: http://www.johndalybooks.com/
  • firststater

    It will be interesting to see how Mathews will treat Hillary Clinton this time around. In 08 a total trashing of the woman (and her husband), started with Scarborough in the morning and wound up with Mathews finishing her off in the evening. Their viewership is awful; their impact quite inconsequential.

    • http://johndalybooks.com/ John Daly

      Matthews will be fawning all over her this time around. No question in my mind.

  • Vance P. Frickey

    Chris Matthews panders to the sick, hateful progressive minority in this country, and MSNBC owes that group for their having any ratings at all to speak of. If the progressives got bored with MSNBC and (say) went over to Al-Jazeera America (neé Current TV), it would hurt MSNBC financially – I’m guessing a lot.

    The MSNBC twitterer, I’m guessing, doesn’t do anything as vital to MSNBC as Chris Matthews’s keeping their viewership jerking to the left. So there’s no real conundrum here.

  • sand beach professor

    what president begged borrowed manipulated and did other nefarious things in order to get his agenda (freeing of the slaves) passed……. so how is it we have been portrayed as the bad guys……….. not doing a good enough job in the media …. we need more positive press

    • Vance P. Frickey

      Unfortunately, the press determines who gets positive press. We have black Republicans, some of them such as Condoleeza Rice are much brighter than the people who followed them in their Cabinet posts when Obama was elected; others spurn the politics of race, which doesn’t sit well with the narrative that Mark Halperin and other news media decision-makers want told on their networks.

  • Robert Byers

    The whole bunch at MSNBC are racist and very sick.

  • buckrodgers

    White liberals are closet racists who love to play the race card, every single day another white liberal is running around the country labeling everybody but themselves a bigot, the only reason Chris Matthews has his own on MSNBC, is that he was born with white skin, so what gives him the right to call anybody a racist, if Chris Matthews really cares about minorities,especially African Americans, then he should resign from MSNBC and the network should hire an African American to replace him, but unfortunately MSNBC wants to be the self appointed spokesperson for African Americans, instead of an equal opportunity employer.

  • Connie Bianco

    Everything Matthews said is true! I read the conservative news, blogs, FB group posts, and tweets. I watch conservative tv stations occasionally and hear the “code” constantly. Now the Fox people are outraged!!

  • Dennis

    Chris Matthews liberal racism, which is what it is, is just another means by which he has been auditioning for Monica Lewinsky’s old job. Special Assistant to the President in Charge of _ _ _ _ jobs.

  • SusieQ64

    I love all the shows on MSNBC…and Thank God for them! I listen to Fox as well..unbelieveable the distain they have for anyone or anything that does not support their daily talking points delivered to them …by whom? I’d say to MSNBC keep up the good work!

    • http://johndalybooks.com/ John Daly

      Keep up the incessant race-baiting? Is that honestly what you’re saying?

      • Mike McCurley

        The progressive crowd is looking for any excuse to maintain their “holier than thou” attitude. Racism is a convenient crutch for them.

    • allen goldberg

      Please seek help, you have lost your fracking mind.

    • Vance P. Frickey

      Seriously… you liked Martin Bashir saying that Sarah Palin ought to have brown AND golden showers? Melissa Perry’s insane giggling at a Romney son adopting an African-American child? You’re down with Alec Baldwin shouting anti-gay obscenities? Enabling the Race-Carder in Chief? THAT kind of good work?

    • redblue

      Seriously SusieQ? You are exactly representative of America-haters. I’m sure you had no disdain for attacks on Sarah Palin, as she is not on “your side” and you would probably not see that as sexism. Only when democrat women are attacked are the attackers sexist, right? You really have a perverted view of fairness of reporting in the media. All of the MSNBC shows are hateful. I watch all 3 major cable news stations, and about 5 minutes into any MSNBC broadcast, wonder how any person can stand their vitriol. Disgusting to say the least. These people who report the news are the true 1%, and control all of what they want you to hear, and conveniently leave out anything that is detramental to their view.

  • VermontAmerican

    “Phil Griffin announced that the person responsible for the tweet had been dismissed.” Since the tweeter was anonymous, it should be reported that MSNBC “CLAIMS to have dismissed the tweeter.” After all, lying is a key component of the liberals’ DNA.

    • http://johndalybooks.com/ John Daly

      Good point.

    • Vance P. Frickey

      Of course, “dismissed” has more than one meaning. Maybe Griffin punched the guy playfully on the shoulder and said “Oh, you kidder… ” dismissively.

  • Pat Rhoads

    The Independent publication “Raw Story” has information that Phil Griffin and Chris Matthews are going to join Dennis Rodman’s basketball team. They are going to buy a one way ticket to North Korea so they can live in the younger Kim’s guest house for Americans. They’re calling the whole thing “Wackogate.”

  • legal eagle

    John Daly… the great defender of older white Americans and the Republican Party against charges of racism…

    • http://johndalybooks.com/ John Daly

      I’ll defend anyone against false charges of racism, legal eagle… even an MSNBC-worshiping, bed-wetting liberal like yourself. ;)

      • Jeff Webb

        Note to self: next time don’t be in the act of sipping a drink while reading Daly responding to LE.

        • legal eagle

          take two Xanax before sipping your drink….It will bring greater clarity to your thinking…

          • Jeff Webb

            Quit taking yours while you drink…your thinking might have its first experience with clarity.

          • Mike McCurley

            Got anything intelligent to contribute, or are you just parroting the progressive party line?

          • Vance P. Frickey

            Take some Cogentin. It might allow you to have thoughts more closely approximating logical statements.

      • legal eagle

        That should comfort all bigots knowing John Daly will defend them…LOL

        • http://johndalybooks.com/ John Daly

          Look up the world “false,” legal. Oh, your poor clients!

          • Vance P. Frickey

            John, it’s just word salad to him. By the time he tapped out that reply by spinal reflex, his visual cortex had just begun to read the entire sentence.

    • Mike McCurley

      Tell it to Herman Cain dumbass…

    • Tim Ned

      The poor have become poorer and the middle class have lost income under your president. Now with health care, many will lose health care coverage and more will lose jobs based upon the CBO report published….wait for it…….NYTimes front page today.

      How you like them apples!

      • legal eagle

        Unfortunately for the RMWNJ’s that’s not what the CBO report says….but screw the details…

        • Tim Ned

          Read it and weep buddy! This is straight from the book “How to socialize a society and further disenfranchise the middle class”.

          NYTimes

          “With the expansion of insurance coverage, the budget office
          predicted, more people will choose not to work, and others will choose to work fewer hours than they might have otherwise to obtain employer-provided insurance. The cumulative reduction of hours is large: the equivalent of 2.5
          million fewer full-time positions by 2024, the budget office said.”

          • legal eagle

            It’s not a job loss…it’s people not wanting to work ie. retiring because they can get health insurance individually even with pre-existing…..It’s called freedom of choice….You stated that people would lose their jobs….NOT TRUE…

          • Tim Ned

            No matter how you twist the facts, 2 million jobs buddy that will be taking out of the economy versus contributing to the economy. Freedom of choice, give me a break! This is class A socialism!

          • legal eagle

            Read it whichever way suits your ideology…..if choosing not to work is socialism I’m all for it….I look at it as freedom to choose how to live one’s life…

          • http://johndalybooks.com/ John Daly

            You sound off those administration talking points, as shamelessly incoherent as they are, better than Jay Carney. Well done.

          • legal eagle

            That’s because I have the ability to think…..you probably do also but choose not to use it regularly…the Republicans could piss on your head and tell you it’s raining and you’d buy it…

          • http://johndalybooks.com/ John Daly

            >>That’s because I have the ability to think

            Maybe. But you choose not to use that ability. That’s the problem.

            >>the Republicans could piss on your head and tell you it’s raining and you’d buy it…

            How would you know? You choose not to read anything I write about the Republican party. You just blindly scream “cultist” whenever someone calls you out on your disturbing Obama love-affair.

          • Vance P. Frickey

            But HOW you think is the disturbing thing. You really don’t see that the “leisure” enjoyed by anyone morally bent enough to go on part-time wages to avoid paying what his neighbor will have to pay – to give him that “freedom” – is not just profoundly immoral, but economically unsustainable? What if everyone did it?

            Someone once said “Liberals believe water rolls downhill, but, thank God, it’ll never reach bottom.” The “freedom to not be job-bound” trope is an example of just that sort of thinking.

          • legal eagle

            What’s next? You’re going to tell me “arbeit macht frei”?
            Lets keep those old folks working at Walmart for poverty level wages as long as possible so the Waltons can maintain their $100 billion life styles…

          • Vance P. Frickey

            Unfortunately that “freedom” is bought by economic slavery inflicted on full-time workers by Obama, Big Insurance and the IRS. I’m assuming macroeconomics isn’t a core degree requirement in pre-law, or you’d know that.

          • Vance P. Frickey

            It’s the government handing money from people who choose to remain full-time employed to those who choose to go on the healthcare dole. And it’s immoral. Not that you’d care. We now have a government who mugs other people so you don’t have to.

          • legal eagle

            Spoken like a true right wing ideologue….You’ve now spouted every cliché used by Republicans since 1932…

          • http://johndalybooks.com/ John Daly

            Ah, the world that legal eagle lives in… If you don’t want to pay for someone else not to work, you’re a right-wing ideologue. lol.

          • legal eagle

            I don’t want to pay for a lot of things the government does…I don’t obsess about it….

          • http://johndalybooks.com/ John Daly

            Nope. You bend over and take it.

    • allen goldberg

      Back again Legal eagle? Guess you never tire of being completely wrong and needing help.

  • Wheels55

    As Bernie is fond of pointing out, ratings matter. Matthews must have decent ratings. Matthews probably has naked photos of Phil Griffin as well.

    • http://johndalybooks.com/ John Daly

      I’m not sure anyone on MSNBC has decent ratings, but I suppose it’s all relative.

      • Vance P. Frickey

        I actually wonder about that. MSNBC is in the business of pitching red meat to the Left. How much buying power do they HAVE, anyway, compared to the rest of us? My personal theory is that GE still has a big enough stake in NBC that it can pressure MSNBC to support this administration to keep those billion-dollar loan guarantees from the Treasury to GE Capital flowing.

        Ratings don’t matter, then – it’s all MSNBC throwing dung against the wall and hoping some sticks.

  • PATRICK CHEWING

    To be fair I should mention Liberals are useless slobs waiting for something to complain about..

  • PATRICK CHEWING

    Uh conservatives are inbred hillbillies.

    What’s the issue besides you needing a tissue?

    • Jeff Webb

      >>What’s the issue besides you needing a tissue?<<

      Half-wits who misspell the names of former Knicks and post pathetic personal attacks are a minor annoyance.

  • buckrodgers

    Do these liberal ever look in the mirror and realize that they were born white and if they were weren’t born white their a good possibility they wouldn’t have a platform to label everybody but themselves a racist, so what right does a white liberal who works in a industry that’s predominantly white or chooses to live in a predominately white neighborhood, where he has no problem of taking full advantage of the so called benefits that are bestowed to caucasians a when they are born, If Chris Matthews was so concerned about African Americans then he should quit his job in the name of racial equality, my second point is why should African Americans follow, let alone listen to an old white man when their a man of color in the white house.

    • SAWB69

      Again, “there’s a good possibility” and “there’s a man of color”. Please, people, read over your comments before you post them, and clean up the grammar! It makes Conservatives look like idiots who can’t write or speak proper English.

  • cmacrider

    Since the political left are not known as deep critical thinkers … there assessment of any issue is only “skin deep.”

    • SAWB69

      Sorry to be so hypercritical, but the word is “their”, not there. I think it really helps our argument if we can at least be grammatically correct with our comments.

  • Josh

    MSNBC comes across as a potential provoker in this type of garbage. I think this tweet was encouraged by the atmosphere and was definitely more than one lone person’s doing.

    What’s that legal term for ringing the bell, the bell can’t be unrung, or however it goes? That’s how I see MSNBC.

    They’re habitually doing stuff like this. Editing video clips, audio tape, saying the most provocative stuff you can think of, labeling people and insulting them, and then coming with the “I’m sorry” nonsense. And it is just nonsense. It’s like a petty lawyer without any actual evidence to make a case making a provocative statement to the jury with the direct purpose of influencing opinion, and then dropping “Withdrawn” as if that makes it all better.

    I wouldn’t put on these guys’ shoulders that they’re intelligent enough to cook it up from the top down, but I do personally feel as if these outlandish statements are all encouraged and are all premeditated with the feeling that, hey, all we gotta do is say sorry and on the plus side we get to say what we really mean.

    Why they even bother to apologize or to fire people is the more confusing aspect to me. To whom are they accountable? They might as well just own it and stop pretending as if a never-ending stream of “mistakes” and vile rhetoric are somehow all random, unplanned miscues separate from how the network really is. At some point, you are what you do. And MSNBC has long passed that point, IMO.

    • Vance P. Frickey

      This is Melissa Perry all over again, and Martin Bashir all over again.
      The phantom Twitterer was only echoing what he or she heard around the water coolers there… unfounded accusations of racism make it much easier for people with modest intellectual gifts to sound witty and profound, when they’re actually fresh out of excuses for themselves and their pet politicians.

      Of course, some of this is trickle-down from Obama – when he blamed his tanking in the polls on “white people,” he set the trend that MSNBC continues to follow.

  • Brian Fr Langley

    It’d be funny if it wasn’t so perfidious. The truth is, (I mean really is) the most modern organized racist element in America was the Klan. And they were almost exclusively members of the Democratic party. The only links of Republicans to racism (besides none) is a false notion, that since they’re to the right of the political spectrum (like racist Fascists and Nazi’s) they must be birds of a feather.
    And if one loon does something loony, while claiming to be a left winger, well he’s a loon. If on the other hand, (the same loon) claims to a conservative type, he’s proof positive, about the conservative agenda.

    • Wheels55

      Consider Lincoln was Republican and the Democrats at that time were opposed to ending slavery.
      Modern day racists can be found in both parties. It just seems that Democrat racists are “activists”.