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Samuel Stinson's avatar

While watching the Trump speech (all of it, shockingly) I kept noticing a tension: he says he wants unity, but if what? The Republican Party? Yes, his speech did that in policy. Of the nation? Not so much. Obama made the same move in his speech at the colonnade when he became president. And he didn’t do it either. In effect, the move to the middle has to be demonstrated in policy and rhetoric, and not just in declaration.

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Bob Hadley's avatar

David Gergen, who worked in (I think) five different presidential administrations from Nixon through Clinton and as a speech writer in several, said that one of the keys to a successful speech is leaving your audience wanting more.

My wife was asked to give a talk regarding one of her best friends at her friend's wedding reception. After telling my wife about Gergen's counsel, I drafted a short but heart-felt speech. Lo and behold, her friends all said that they wished the speech was longer.

Apparently, Bill Clinton didn't take Gergen's advice.

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